How to Take Your Email Marketing to the Next Level

Leads rarely make a purchase on their initial contact with your business. It is important to consider the fact that purchasing cycles vary across different sectors, suppliers and types of products. Marketing via email is among the fastest and most effective methods of nurturing leads currently. In order to have an effective program for marketing via email, it is essential to ensure that your business is using the power of automation to its fullest. Email best practices are essential to an effective email marketing strategy. No matter what it is Constant Contact, Hubspot, Pardot or another email marketing system, segmenting and nurturing leads through email workflows can play a significant role for building relationships and moving prospects through the funnel. In order to convince customers to purchase from you, it is crucial to keep them in your minds by engaging with them several times. By segmenting your lists you will be able to create a customized message for your target audience. Marketers have reported a 760% increase in the revenue generated by segmented campaigns. With segmentation you can collect data from individuals that are interested in your services or products. How 5 How 3

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